Search Engine Optimisation for Artists

Get your artworks found online and reach the audiences that matter.

Want more people to discover your artwork online? This practical, hands-on workshop is designed for visual artists and makers who want to improve their website visibility and build a stronger digital presence.

No prior digital marketing experience is needed, just bring your website and laptop.

In this three-hour beginner workshop, you'll learn the essentials of Search Engine Optimisation (SEO) and how to improve your visibility across traditional search engines like Google, as well as the AI platforms increasingly being used to discover and recommend creative work.

Through guided activities, you'll work directly on your own website to strengthen your online presence and create more opportunities for commissions, exhibitions and collaborations.

You'll learn practical techniques you can immediately apply to your website, along with free tools and resources to help you continue promoting your creative practice long after the workshop.

What You'll Learn

• The fundamentals of SEO and how search engines find and rank websites
• How to improve your website so your artwork is easier to discover
• Ways to use keywords and language that connect with your ideal audiences
• How to strengthen your artist profile and online presence
• How AI platforms are changing the way people discover creative work
• Practical, free tools to help improve and monitor your SEO
• Simple strategies you can continue using to promote your practice

About Your Facilitator

Liz Quinn is a senior marketing professional with over 30 years of experience across financial services, education, not-for-profit and consulting. With a Digital Marketing Institute certified expert and Certified Practising Marketer (Australian Marketing Institute), she holds a Master of Business Management from Monash University.

Liz brings real-world industry experience into every workshop. Her teaching approach is practical, learner-centred and tailored to each participant's background and goals — creating a supportive environment where people can build skills, gain confidence and leave with tools they can use straight away.

Alumni Special Offer

Already attended one of our previous workshops? You can save 10% on this workshop—and bring a friend along to save too!

If you have previously attended the original SEO & LinkedIn workshop for Burrinja artists or the Google Analytics workshop, you’re eligible for the alumni discount. Simply use the code ALUMNI at the payment screen to receive 10% off your ticket and a friend’s ticket.

Standard ticket price: $55

Limited capacity applies, so book early.